Every business needs a reliable and affordable communication system that enables them to keep an open channel of communication between staff and most especially to customers. It may seem that such solution is only available to large companies and enterprises because it costs a fortune. However the truth is even the smallest business can now acquire such solution with the help of SIP trunking.
You might be wondering how and what SIP Trunking is all about. SIP (Session Initiation Protocol) trunking is a good signaling protocol that diverts calls through a VoIP (Voice over Internet Protocol) system. The word “trunk or trunking” refers to a wire that is connected from your PBX system to your public phone network. It can unify data, voice and video conferencing in a single line giving you a central communication system. To make it simpler SIP trunk creates and allows the connection between an enclosed enterprises’s PBX to public phones making function as if you are using a regular telephony platform.
The idea of SIP trunking is to reduce monthly telecommunication cost and set up charges. Since the technology uses VoIP platform calls are significantly cheaper compared to traditional telephony. On average businesses that uses SIP trunk can save up to 70% on their phone bills. Set up is also a breeze, since you will be using trunks instead of hardware, upfront cost is very minimal, and maintenance transpire on a remote server level making your business unscathed even during a major server and network upgrade.
There are a handful of service providers that separates the incoming from the outgoing trunks. Whilst you pay for the incoming line rentals, you will instantly have unlimited outgoing lines for free giving you the capacity to make and receive more phone calls that leads to better sales opportunity.
Additionally SIP trunk will let you keep your existing number so you don’t need to change your marketing materials and lose your customers. Through a process called number porting you can move any number from any telecommunications company to another without any question.
Communication is vital for any business to succeed; it pays to take a little more time to weigh all available options before proceeding with any solution. It is advisable to find as much information as you can, get as many quote as you can before decided what communication platform and which provider you will go for. AT the end of the day it is your business and you will know what’s best for it.